Cookies and Privacy policy
Cookies
A cookie is a small amount of data, often including a unique identifier that is sent to your computer or mobile phone browser from a website and is stored on the hard drive of your computer. Websites can send cookies to your browser if your preferences allow it, but to protect your privacy, a website can only access cookies that it has already sent to you. Many websites do this whenever a user visits, in order to track levels of online traffic.
On the Abarth UK website, cookies record your preferences to allow us to tailor the website to your needs. Users can set their devices to accept all cookies, to notify them when a cookie is received, or to not receive any cookies at all. The latter means that some features cannot be provided and you may not be able to enjoy the full website experience.
When you visit the Abarth UK website, the pages you see are downloaded to your device along with a cookie. Many websites do this to understand whether the device (and therefore probably its user) has visited the website before. This is done by checking to see if it can find the cookie left there on the previous visit. Each internet browser works differently, so check the “Help” menu to find out how to change your cookie preferences.
Information gathered by cookies helps us to analyse our website visitors and provide you with a better user experience.
In some areas of the Abarth UK website we may embed photos and video content from websites such as YouTube and Flickr. Therefore when you visit a page with content embedded, you may be presented with cookies from these websites. Abarth UK does not control the distribution of these cookies. You will need to check the relevant third party website for more information.
A list of the main cookies that the Abarth UK website sets (and what each is used for) together with ways to minimise the number of cookies you receive, can be found in the Cookies section.
Cookies may be set when you visit the Abarth UK website. This information will explain how to reject or delete those cookies, if you wish. If you would like to read our Cookies Policy, this can be found in ‘Cookies’ section of our Privacy Cookies Policy.
Regulating and Deleting Cookies
Abarth UK will not collect personal information about you using cookies. But if you wish to restrict or block any cookies set the website, this can be done by amending your internet browser settings. Your browser ‘Help’ function should tell you how to do this.
Please note that disabling cookies is likely to impact website functionality and your experience of the Abarth UK website.
You can visit www.aboutcookies.org for information on how this can be done in a wide variety of internet browsers. There is also detail on how to delete cookies from your computer as well as more general information. To delete cookies from the internet browser of your mobile phone, you will need to refer to your mobile handset manual.
Abarth UK uses a number of third party suppliers who also set cookies on the AbarthCarsUK.com website in order to deliver their services. If you would like more information about the cookies used by these suppliers, as well how to opt-out, please read sections 3 and 4.
Main Cookies on the AbarthCarsUK.com website
|
Cookie Name |
Purpose |
| __utma | Google Analytics Tracking This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. |
| _utmb | Google Analytics Tracking This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method. |
| __utmc | Google Analytics Tracking Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. |
| __utmz | Google Analytics Tracking This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site. |
| __utmv | Google Analytics Tracking This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the_setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the_setVar() method for the tracking code on your website page. |
| __utmx | Google Analytics Tracking This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site. See the Website Optimizer Help Center for more information. |
Third Party Cookies set for UK Users
|
Cookie Name |
Purpose |
| Google Analytics | AbarthCarsUK.com uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the News App and compile reports for us on activity on the News App. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the News App, you consent to the processing of data about you by Google in the manner and for the purposes set out above. How to reject or delete these cookies: http://www.google.com/intl/en/privacypolicy.html |
Third Party Cookies Set for Users Outside the UK
Local Shared Objects (Flash Cookies)
Abarth UK uses Adobe Flash Player to deliver some of its animation and video content on the AbarthCarsUK.com website. To improve the user’s experience of the website, Local Shared Objects – or ‘Flash Cookies’ are employed to provide features such as ‘auto-resume’ of video and the saving of your preferences. Flash Cookies are stored on a user’s computer much the same as cookies are, however they cannot be managed at browser level.
How to Disable Flash Cookies
The Adobe website provides information on how to remove or disable Flash cookies for a specific domain like AbarthCarsUK.com:http://www.adobe.com/products/flashplayer/security.
Please be aware that restricting the use of Flash Cookies is likely to affect the features available to you for Flash based applications and if you disable your Flash cookies for the AbarthCarsUK.com website you will be unable to play most of the content.
Cookies Set by Third Party Sites
In some areas of the AbarthCarsUK.com website, we may embed photos and video content from websites such as YouTube and Flickr. Therefore when you visit a page with content embedded, you may be presented with cookies from these websites. Abarth UK does not control the distribution of these cookies. You will need to check the relevant third party website for more information.
Sharing Tools
The AbarthCarsUK.com website carries embedded ‘share’ buttons to enable users of the site to share content with their friends in social networks. These sites may set a cookie when you are also logged in to their service. Abarth UK does not control the distribution of these cookies. You will need to check the relevant third party website for more information.

